My new collection is out!

My newest collection is available on the website now, and I’m really pleased with how it looks. It’s a mix of abstract floral, tribal and ethnic prints, on slightly more structured pieces. It looks like a cohesive collection, which I absolutely love.

It took a lot of energy and time to get this one out. There were a few dramas here and there, mainly with sourcing fabrics and how long my orders took to arrive, and that meant that my collection was released a lot later than I had hoped. But I’ve decided to accept that Seraphim’s timing will always be slightly off, and I think that actually works in my favour. Most of the other indie labels release their new collections about a month or two before mine (note: on time), which means by the time my collection is unveiled, their collections aren’t quite so fresh anymore. I’m hoping that by being late, I’m filling a gap wherein customers are looking for new pieces but can’t find them. Fingers crossed that’s what’s happening.

Melbourne has inadvertently changed my tastes. I used to be all into so many more flowy pieces and clashing prints, but the fashion over here is so… metropolitan and it’s affected my style. Fashion in Melbourne feels much more deliberate, whereas fashion in Perth is more instinctive. I don’t know – maybe that’s just my take on it.

I miss my old style. I need to be able to mix both styles together to create something uniquely Seraphim. Maybe I need to think less about the process and follow my instincts.

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One day my name will evoke good goosebumps.

I’ve been sitting in my new studio space for the past 2 hours, just soaking up the atmosphere. It’s a pretty amazing little spot. I’m hoping that with this new little space comes new customers, new ideas, and better promotion and marketing on my part.

God, I hate marketing. I hate it all. All I want to do is make beautiful clothes while someone else deals with all that marketing/business bullshit. I wish my name came with a certain fanbase that would just eat up everything I wanted to sell without much effort on my part.

But I’m not Beyonce. I’m not Tess Holliday. I’m not Gabifresh. I’m just Jen Pitch – founder and designer at Seraphim Clothing.

One day, maybe, but for now, I just have to keep slogging it, and try to enjoy myself while I’m at it.

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Jimbaran, Bali with some amazing school friends.

Since I’m quite new to this whole blogging thing (not really… but I am most certainly rusty) I’ve realised I’m not good at compartmentalising my different pursuits.
When I’m focused on Seraphim – my clothing company – I find it very hard to continue on with other things that need my focus as well, like this blog.

I’m still here though. I’m still thinking about what I should write; still wondering how professional bloggers continually have interesting things to write about.

I’ve never been amazing at thinking ahead. Strategic blogging is something I’m definitely not used to. But I’m learning. SLOWLY.

Ugh. Not another plane. 🙁

Where have I been? Traveling. My travel route was Melbourne – Perth – Jakarta – Bali – Jakarta – Perth – Melbourne. In less than a month! The thought of getting on another plane makes me shudder.

What was I doing in all these places? Work, mainly. Jakarta for fabrics and Bali to meet with my manufacturer.

Buying fabric at Mayestik in Jakarta proved to be a little disappointing. There weren’t many prints that got me excited, unfortunately. I’m glad that the designs for my very late winter collection look great in basic colours. My amazing manufacturers found some lovely prints in Bali, like this beautiful print that will be turned into a cropped jacket.

Seraphim cropped jacket and flared legged jumpsuit samples!

And we’re also experimenting with thicker fabrics – something I’ve never done before. Perth winters are so mild that I’ve been fine wearing chiffon with just a thickish cardigan. But Melbourne – Jesus Christ. Melbourne’s a whole other story. We’ve had to spend a bit of time looking at how thicker material drapes in order to make sure it looks great on plus sized bodies. It’s all been very eye-opening.

Split side maxi sample made out of a thicker sweatshirt style fabric.
Split side maxi sample made out of a thicker sweatshirt style fabric.

I’m back in Melbourne now. It’s both a relief and a shame that I’m back here. I miss my friends and my family, but I’m also excited about getting to know Melbourne more and more.

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Wow! 30 Days of Seraphim has ended. Phew. That was honestly a lot harder than I thought it would be but I really enjoyed being challenged to plan my outfits ahead of time. Usually, I just wear whatever I feel like wearing on any given day. Not going to lie – that happened a few times during April… you can tell by the amount of Black Harem Pants that are on display. Not even sorry, y’all.

Here is the gallery!

There is one integral thing I learned about my designs though – I really do need to take winter fashion designing more seriously. One of the main reasons why I was constantly in the harem pants is because I don’t make many tunic tops that can be worn with nice thick leggings, and – as much as I love chiffon – it’s obviously not going to work through most of winter.

So, I’m going to be coming out with a small collection of winter clothes hopefully sometime in July.

What was your favourite look?

What should my next monthly challenge be??

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Seraphim Challenge: Wearing Seraphim for the entire month of April.

It’s almost April guys! I love the beginnings of new months. Remember how I mentioned in a previous blog about how I suffer from a dreadful disease called “Startingoveritis”? Well, beginnings of the month are awesome for me because it means I can start some month-long project! And boy do I have one!

I’ve decided to give myself a little personal challenge: I must wear a Seraphim garment every single day and document how I outfit each piece.

You guys may think this is an easy feat since I’m the owner of the company so I can just pick whatever I want from my inventory… but it’s actually a lot harder than that because I don’t actually own a sample of every garment I sell, AND I only want to try really hard to only wear the latest collection – Oh Frida! But that will be flexible. Ha!


I also want to make sure each documented picture looks fresh and unique, so I’ve made one big rule: I may not wear an outfit again. So if I have worn the black OTS Top with the Purple Rhapsody Skirt (pictured above!), I may not pair those items together again. If I want to wear the black OTS Top, I will have to choose a completely different garment to pair with it. Now, if I wear a dress, I may not wear it the same way twice also. If I wear a dress simply as is one day, the next time I want to wear it, I must add something to change the look, like a jacket or cardigan. Also, I can wear non-Seraphim garments too; there only has to be a minimum of one Seraphim piece worn.


The first half of the month will be tricky as I’m flying back to Perth to spend time with my family who will also be visiting for Easter, so I will have to use what I can take with me in my suitcase. Honestly, I have no idea how you established fashion bloggers do this without always going over your luggage weight allowance…

I’m really excited!! I’m going to have to have a really good think of how to outfit each piece! Please follow me on instagram to keep updated! At the end of the month, I will post a gallery of all the outfits here for you to see!


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