One day my name will evoke good goosebumps.

I’ve been sitting in my new studio space for the past 2 hours, just soaking up the atmosphere. It’s a pretty amazing little spot. I’m hoping that with this new little space comes new customers, new ideas, and better promotion and marketing on my part.

God, I hate marketing. I hate it all. All I want to do is make beautiful clothes while someone else deals with all that marketing/business bullshit. I wish my name came with a certain fanbase that would just eat up everything I wanted to sell without much effort on my part.

But I’m not Beyonce. I’m not Tess Holliday. I’m not Gabifresh. I’m just Jen Pitch – founder and designer at Seraphim Clothing.

One day, maybe, but for now, I just have to keep slogging it, and try to enjoy myself while I’m at it.

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When I was in my early to mid twenties, I used to carry around a little Moleskine passport sized grid-lined notebook wherever I went. I was heavily into writing music then, and my ideas would pop up out of the blue, so I had to be prepared.

I haven’t carried around a notebook in close to 8 years, and that makes me feel really sad.

But what would I need with a notebook now? I don’t write music anymore. I don’t even sketch or write down my thoughts. Whipping out my notebook used to be instinctive. I thought different then.

What changed?

I’m tempted to purchase one to carry around with me now, and see if there’s anything I really have to say.

Any ideas on prompts to use, anyone?

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Seraphim Challenge: Wearing Seraphim for the entire month of April.

It’s almost April guys! I love the beginnings of new months. Remember how I mentioned in a previous blog about how I suffer from a dreadful disease called “Startingoveritis”? Well, beginnings of the month are awesome for me because it means I can start some month-long project! And boy do I have one!

I’ve decided to give myself a little personal challenge: I must wear a Seraphim garment every single day and document how I outfit each piece.

You guys may think this is an easy feat since I’m the owner of the company so I can just pick whatever I want from my inventory… but it’s actually a lot harder than that because I don’t actually own a sample of every garment I sell, AND I only want to try really hard to only wear the latest collection – Oh Frida! But that will be flexible. Ha!


I also want to make sure each documented picture looks fresh and unique, so I’ve made one big rule: I may not wear an outfit again. So if I have worn the black OTS Top with the Purple Rhapsody Skirt (pictured above!), I may not pair those items together again. If I want to wear the black OTS Top, I will have to choose a completely different garment to pair with it. Now, if I wear a dress, I may not wear it the same way twice also. If I wear a dress simply as is one day, the next time I want to wear it, I must add something to change the look, like a jacket or cardigan. Also, I can wear non-Seraphim garments too; there only has to be a minimum of one Seraphim piece worn.


The first half of the month will be tricky as I’m flying back to Perth to spend time with my family who will also be visiting for Easter, so I will have to use what I can take with me in my suitcase. Honestly, I have no idea how you established fashion bloggers do this without always going over your luggage weight allowance…

I’m really excited!! I’m going to have to have a really good think of how to outfit each piece! Please follow me on instagram to keep updated! At the end of the month, I will post a gallery of all the outfits here for you to see!


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